Monday, March 26, 2007

In All Islands: The Power of "Sachet"

(Monday, March 26) - THE FILIPINOS' success in using the "sachet" method to market almost everything--from vinegar and rice to mobile phone load--can also be used to spread the use of computers in the country, according to a local entrepreneur. RFM Corp. president Jose Concepcion III, who is also presidential consultant on entrepreneurship, said using the sachet method to provide more Filipinos with access to computers should not be any different from how that marketing strategy worked to propel the success of neighborhood sari-sari (convenience) stores... (Asian Journal) ...full story here

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