By Frony Fortich
Columnist, Sunday Post
As one who considers Noynoy Aquino to be my idol, I am going to bring a copy of this manuscript to the candidate, who lives a few minutes away from my apartment.
Finally on the 40th day of death of President Cory Aquino, Noy Aquino finally declared himself as a candidate for President.
There was excitement as Senator Noy Aquino ascended to the rostrum at Casino Filipino. As he delivered his speech, there was a stark difference between Senator Benigno Aquino and his son. Clearly, his type of speech was conversational, quite boring and was deadpan, to say the least.
He hardly talked about the proposed changes, and the programs of government that he was going to implement to implement. To me he was an even prey to dirty politics. Already, word is spreading around that he is just riding on the legacy of Ninoy and Cory Aquino, his venerable parents.
It is time, Noy needs a changeover. Firstly, he needs the services of a coach, to train him in public speaking putting more fire and emotion in his speeches. Filipinos always look for candidates who could deliver fiery speeches. Believe me a good speaker does not even have to promise falsehoods. He can still be a fiery speaker and still speak about the truth.
For Noynoy Aquino's campaign to be successful, he must have a speech writer, the likes of Teddy Boy Locsin to prepare his speeches, and public pronouncements.
He must also organize a writer's bureau one, to prepare information on his programs of government and other department, the press bureau to organize the TV and newspaper interviews.
Another group must have to deal with Internet activities, establishing websites, facebook, Twitter,
and other popular sites in the internet. Sending emails to private individuals should also be done.
Fund raising can also be done in the Internet. President Barack Obama credited his victory to a successful Internet campaign, this can be replicated in the Aquino campaign. A presidential candidate has already started a campaign encouraging people to establish facebook account using their laptop facilities.
Noynoy Aquino, has millions of supporters who are not only willing to be volunteers but also willing to contribute. Firstly he should announce in the papers, account numbers where people can deposit
their donations and those for the piso sa piso donations, boxes in malls and groceries where people can drop their money or donations.
Organizations which can be authorized to raise money should be accredited for purposes of accounting otherwise some groups would take advantage of the eagerness of donors. That way every donation would be fairly accounted. And Noy should announce on a regular basis, how much amount has been raised and how the money was spent. Since this is a public concern Noynoy should assure the contributors that their money is well spent including using an auditing group. These acts would help raise the level of awareness on the part of the contributing public that Noynoy has a different and unique campaign. Noynoy has a league of volunteers and even that should be well managed para hindi kalat. Noynoy has an uncle who is smart when running a political campaign. He is Paul Aquino and Butz Aquino, they have expertise in running political campaigns. Lupita Kashiwara, Ninoy's sister can also be utilized, although she is presently with the administration of President Gloria Macapagal.
I hope that Noynoy can win and change the politics in this country. Of course, he should organize a council of leaders to chart the campaign drive so it can be well organized and potent and their advices can be listened to.
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