The company also plans to venture fully into the country's cosmetics and household product sectors, which are dominated by both MNCs, by adding more products.
"We are now in the process of analyzing the market for three additional cosmetic products, which we plan to launch soon," he said in an interview at the Marco Polo Plaza Hotel yesterday.
Manufacturer
Pedro was the speaker of the "Meet the Business Legend," a monthly project of the Cebu Chamber of Commerce and Industry (CCCI).
Lamoiyan is the manufacturer of Happee toothpaste, Fresher feminine wash and Dazz dish washer.
Lamoiyan's Happee toothpaste has cornered about 25 percent of the market, third only to Colgate and Closeup, which have market shares of about 40 percent and 30 percent, respectively.
Comparable
"We (Lamoiyan) are ready to fight them (Unilever and P&G) in the country. We are moving to the next level to compete with them. I believe that the Filipinos can excel and that Filipino products, like Happee, are comparable, and are even better than other products (manufactured by foreign companies)," Pedro said.
"But then, making us number one depends on the Filipinos," he added.
To improve on product quality, Pedro said Lamoiyan will invest some P100 million this year for equipment alone. This is on top of the amount the company will spend on marketing efforts and its human resources.
Advertising
"We have hired the services of an international advertising agency. Our people in our research and development are from Unilever and P&G. This is a very huge—a growing—investment," he said.
Pedro said the company's hiring of international artist Lea Salonga as endorser of Happee is a manifestation of its determination to increase market share in the country.
Prices
Despite the additional investments, he said Lamoiyan will not increase the prices of its products. The toothpaste's price will remain 20 percent to 30 percent lower than the two leading toothpastes in the market.
"We are compromising our margin because we believe in providing quality yet affordable products to the Filipinos," Pedro said. (JBN)
Thursday, April 26, 2007
Retirement Facility in Cebu
GROUP running a retirement and nursing home in Japan is now eyeing the Cebu Doctors' South General Hospital (South Gen) as a p****tial retirement facility.
"They want a place where it's near the hospital and the sea," Dr. P****ciano Larra-zabal Jr., Cebu Doctors' Hospital Inc. (CDHI) president said.
Larrazabal said CDHI and the Aiko group of Japan are negotiating to have the group relocate its retirees to the hospital's 70-bed fourth floor.
"It will be a trial run. But the Japanese are decided. They may be here in a couple of months," he said.
Renovation
While waiting for the plans to materialize, the fourth floor will undergo renovation and additional amenities will be put up.
He said CDHI is already contemplating on hiring Niponggo teachers and a Japanese cook.
Larrazabal said once the deal is inked, the nursing staff will have an opportunity to learn the Japanese culture and to speak Niponggo.
While the initial plan was for the Aiko group to hire some of South Gen's nurses, he fears this may cause a "culture shock" for some nurses.
Bringing Japanese retirees here instead will be a "win-win" situation to both parties.
Larrazabal said the partnership with the Aiko group is a step closer to CDHI's realization of establishing a retirement village in southern Cebu.
Aging
"With the growing aging population, I can see that the Philippines, particularly Cebu, has bright prospects to cater to these retirees who are in need of good healthcare facilities and services," he said earlier.
He said CDHI may utilize a portion of the one-hectare lot in Naga, where the 250-bed Cebu Doctors' South Gen Hospital sits, for the retirement village or acquire other properties nearby.
There are also plans to construct a "mini mall" within the vicinity of the retirement village.
Larrazabal is optimistic that, in the near future, the healthcare sector will be among the province's booming industries, along with property development and information and communications technology.
Attract
While some hospitals in Manila make good retirement facilities, he said Cebu has a stronger probability to attract the medical tourism market because of the province's peace and order situation, better airport facilities, good telecommunications and the Cebuanos' proficiency in the English language.
In the past years, CDHI has invested in building and improving its network of hospitals in the province, including Cebu Doctors' Hospital, North General Hospital in Talamban, Cebu City) and South Gen.
Resources
"We have committed our resources in building facilities that enhance the country's medical industry," Larrazabal told Sun.Star Cebu in the sidelines of the soft opening of Cebu Doctors' University at the Mandaue Reclamation Area last Saturday.
The multi-million-peso facility includes a six-story campus and will soon have an Olympic size swimming pool, a track oval and a mixed-use facility.
It sits on a 2.5-hectare lot. (MMM)
Published in SunStar Cebu
"They want a place where it's near the hospital and the sea," Dr. P****ciano Larra-zabal Jr., Cebu Doctors' Hospital Inc. (CDHI) president said.
Larrazabal said CDHI and the Aiko group of Japan are negotiating to have the group relocate its retirees to the hospital's 70-bed fourth floor.
"It will be a trial run. But the Japanese are decided. They may be here in a couple of months," he said.
Renovation
While waiting for the plans to materialize, the fourth floor will undergo renovation and additional amenities will be put up.
He said CDHI is already contemplating on hiring Niponggo teachers and a Japanese cook.
Larrazabal said once the deal is inked, the nursing staff will have an opportunity to learn the Japanese culture and to speak Niponggo.
While the initial plan was for the Aiko group to hire some of South Gen's nurses, he fears this may cause a "culture shock" for some nurses.
Bringing Japanese retirees here instead will be a "win-win" situation to both parties.
Larrazabal said the partnership with the Aiko group is a step closer to CDHI's realization of establishing a retirement village in southern Cebu.
Aging
"With the growing aging population, I can see that the Philippines, particularly Cebu, has bright prospects to cater to these retirees who are in need of good healthcare facilities and services," he said earlier.
He said CDHI may utilize a portion of the one-hectare lot in Naga, where the 250-bed Cebu Doctors' South Gen Hospital sits, for the retirement village or acquire other properties nearby.
There are also plans to construct a "mini mall" within the vicinity of the retirement village.
Larrazabal is optimistic that, in the near future, the healthcare sector will be among the province's booming industries, along with property development and information and communications technology.
Attract
While some hospitals in Manila make good retirement facilities, he said Cebu has a stronger probability to attract the medical tourism market because of the province's peace and order situation, better airport facilities, good telecommunications and the Cebuanos' proficiency in the English language.
In the past years, CDHI has invested in building and improving its network of hospitals in the province, including Cebu Doctors' Hospital, North General Hospital in Talamban, Cebu City) and South Gen.
Resources
"We have committed our resources in building facilities that enhance the country's medical industry," Larrazabal told Sun.Star Cebu in the sidelines of the soft opening of Cebu Doctors' University at the Mandaue Reclamation Area last Saturday.
The multi-million-peso facility includes a six-story campus and will soon have an Olympic size swimming pool, a track oval and a mixed-use facility.
It sits on a 2.5-hectare lot. (MMM)
Published in SunStar Cebu
Manny Pacquiao-Marco Antonio Barrera Rematch
A MEXICAN newspaper reported a Manny Pacquiao-Marco Antonio Barrera rematch on Sept. 15 this year in Las Vegas, USA.
The news that came out from Esto last Saturday came as a surprise to the camp of Barrera who is anticipating a Barrera-Juan Manuel Marquez rematch.
But the news brings elation to Barrera who is itching to exact vengeance against the Filipino Mexican Destroyer.
However, the news was not confirmed by the Barrera's promoter Golden Boy Promotions (GBP) or from Pacquiao's promoter Bob Arum of Top Rank.
Plans
The GBP is planning a Barrera-Marquez rematch while Top Rank has scheduled Pacquiao against either Golden Boy's undefeated WBO superfeatherweight champion Joan Guzman of the Dominican Republic or Mexican Humberto Soto.
Last January the Pacquiao-Barrera rematch was ditched after the Filipino fighter signed up with Top Rank.
The two promoters sent offers and counter-offers but at the end, Barrera fought and lost to Marquez, while Pacquiao humbled the big-mouthed but unheralded Jorge Solis.
Although Barrera lost his belt to Marquez, many believed that a Pacquia-Barrera rematch could generate a huge interest from boxing fans.
Meteoric rise
Barrera lost to Pacquiao in November of 2003 in San Antonio, Texas, which earned the Filipino fighter his meteoric rise to stardom.
Pacquiao fought Marquez to a draw in May 2004 and the mandated Pacquiao-Marquez rematch was put off after the Mexican refused to take a lesser prize purse.
The World Boxing Council had ordered Marquez to make a mandatory title defense against Pacquiao but allowed the Filipino warrior to have a six-month break before pushing for the fight. (RCM)
Published in SunStar Cebu
The news that came out from Esto last Saturday came as a surprise to the camp of Barrera who is anticipating a Barrera-Juan Manuel Marquez rematch.
But the news brings elation to Barrera who is itching to exact vengeance against the Filipino Mexican Destroyer.
However, the news was not confirmed by the Barrera's promoter Golden Boy Promotions (GBP) or from Pacquiao's promoter Bob Arum of Top Rank.
Plans
The GBP is planning a Barrera-Marquez rematch while Top Rank has scheduled Pacquiao against either Golden Boy's undefeated WBO superfeatherweight champion Joan Guzman of the Dominican Republic or Mexican Humberto Soto.
Last January the Pacquiao-Barrera rematch was ditched after the Filipino fighter signed up with Top Rank.
The two promoters sent offers and counter-offers but at the end, Barrera fought and lost to Marquez, while Pacquiao humbled the big-mouthed but unheralded Jorge Solis.
Although Barrera lost his belt to Marquez, many believed that a Pacquia-Barrera rematch could generate a huge interest from boxing fans.
Meteoric rise
Barrera lost to Pacquiao in November of 2003 in San Antonio, Texas, which earned the Filipino fighter his meteoric rise to stardom.
Pacquiao fought Marquez to a draw in May 2004 and the mandated Pacquiao-Marquez rematch was put off after the Mexican refused to take a lesser prize purse.
The World Boxing Council had ordered Marquez to make a mandatory title defense against Pacquiao but allowed the Filipino warrior to have a six-month break before pushing for the fight. (RCM)
Published in SunStar Cebu
Subscribe to:
Posts (Atom)