A fresh audio-visual look is in store for televiewers as Solar Sports embarks on a high-tech coverage of the PBA's 34th season starting Oct. 4 with the goal of taking the telecast to the next level.
Solar chief operating officer Peter Chanliong assured PBA chairman Joaquil Trillo, outgoing chairman Tony Chua, commissioner Sonny Barrios, executive director Rickie Santos, media bureau chief Willie Marcial and finance manager Jimmy Sunglao in a meeting at the network headquarters in Salcedo Village, Makati, the other day that the coverage will be "second to none."
Solar and the PBA formalized their three-year contract in a signing ceremony during the meeting. Solar vice president for sales and marketing Jude Turcuato said the philosophy of "mass follows class" will be adopted in bringing the coverage to a level where market segments converge at the top.
Solar vice president for production Erick Tam said the company invested at least P20 Million for new equipment in a bold attempt to reach the standards of the NBA.
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