Television and Production Exponents, Inc. (TAPE) filed four applications for trademark registration with the Intellectual Property Office of the Philippines (IPOPHL) for four versions of its Eat Bulaga logo last May 29.
It has been in business since 1981.
Trademark registrations are required in order to obtain ownership and protection for brands and logos. It is granted on a first come, first served basis.It is not mandatory under the law, unlike business name registration, however, when copying occurs, the only basis for legal protection is a trademark certificate.
A certificate of trademark registration is obtained from the IPOPHL. Trademark certificates operate like titles for brands.
IPOPHL is an agency attached to the Department of Trade and Industry (DTI). It issues registration over copyrights, trademarks and patents for protection. (PNA)
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