(Saturday, March 24) - Although more than 60 years have passed since the Philippines became independent, the country's decades under American rule have created a uniquely intimate relationship. More than 85,000 Filipino immigrants arrive in the U.S. every year. And at the other end, the Philippines' main language, Tagalog, has picked up some 1,500 English loan words, including such handy business terms as "kompyuter," "manadyer," and "kostumer."
ETelecare Global Solutions is deploying this into a profitable business in call centers for American companies. While call centers -- technically in the field of business process outsourcing (BPO) -- are currently dominated by India, eTelecare's management feels that Filipinos are better at speaking in Yankee.
"We chose (the Philippines) as our offshore location to benefit from the population's excellent American-accented English skills and cultural affinity for, and understanding of, the United States," says the prospectus. ...details here
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